Mega Bloks

For many modern consumers, the designer is only Lego and Soviet iron parts for modeling equipment. However, if you dig deeper, it turns out that in fact many companies around the world are releasing design kits, and some of them may even consider themselves worthy competitors to the same Lego.

Take, for example, such a famous brand as Mega Bloks - it is less known to a wide range of consumers, because its products are better suited for children, but for adults they are hardly of particular interest. Nevertheless, the products of this particular brand is considered one of the best educational gifts for kids, so it can not be ignored.

Understanding the complex structure of large multinational corporations is not easy, but Mega Bloks are produced by just such a company. Such designers have been leading their history since 1967, when a small toy manufacturing enterprise was established in the Canadian province of Quebec, but the success was large enough to attract the attention of larger toy market players. So, a small company consistently joined the more eminent companies - first Fisher-Price, and then Mattel.

This may not be said by the simple consumer, but the very fact of kinship with these companies already indicates the highest quality. The fact is that the toys of these brands are widely known all over the world, they are simply produced not under the name of the company, but under their own trademarks. Suffice it to say that Barbie and Monster High dolls, as well as the famous Hot Wheels, are produced by Mattel.

Naturally, the list of episodes does not end there - only those that have gained sufficient popularity were mentioned to make full-length films about these toys.

Today, the manufacturer can safely call himself one of the most successful companies in the world in the production of toys. As of 2016, the number of employees amounted to more than 30 thousand people, while revenue in the same year reached 5.5 billion dollars. Of course, children's designers do not provide even a quarter of all these revenues, however, they are also obliged to keep the brand, so there is no doubt about the highest quality products.

There are many companies producing designers around the world, but this particular brand is considered one of the most successful. There are not so many competitive advantages, but they are quite significant.

• First of all, it is necessary to highlight the integrity of the manufacturer. Around the world, great attention is paid to ensure that children have less contact with various harmful synthetics, among which low-quality plastic is the main risk factor. The company Fisher-Price, which is also included in the holding that produces "megablocks", as far back as the distant 50s of the last century, was the first in the world to personally produce special plastic intended for the manufacture of toys. Own production of raw materials allows the company to control its quality, as well as to ensure full compliance with the purpose for which such plastic is made.
• Surely the children's designer has to be not only safe, but also strongBecause the kids are very inquisitive - they often wonder what is inside the parts.Although, by our standards, the designer of this brand is worth a lot, he deserves to spend money on it, because an expensive product will last a long time.

• Single moment is versatility of manufactured kitscomparable only with the versatility of Lego. The company produces designers for both boys and girls, for the youngest consumers and for teenagers. In order to interest the child, the characters of almost all known children's films, cartoons and games were chosen as models for the assembly. Here are Spongebob, and ninja turtles, and minions, and characters from Halo, Destiny or Call of Duty. All this ensures that the baby will be interesting, but the manufacturer also produces its own toys.

For the smallest Mega Bloks release sets without reference to any well-known characters, it is assumed that at this age, the kids do not know them yet. At this stage, the design process itself is important for the child, so the manufacturer, as the name of the series suggests, set himself the goal of teaching the child the simplest thing - to build certain structures from the elements of the designer.

Conventionally, the designers of this series can be divided into educational tables and themed kits. The tables are produced separately for boys and girls, such a designer is packed in a special case, which, when opened, turns into a convenient playground, where you can equip a small city.

This series significantly expands the capabilities of designers with a game table, offering to deviate from the typical city buildings in such cases in favor of creating some kind of specific site like a dragon castle or a repair shop. Like other sets with tables, these designers are stored in a special folding plastic case.

The convenience of such packaging is obvious, because when folded, the designer is safe from any damage and is easily transported, and when unfolded, the table allows the child not to crawl on the floor while playing or it is convenient to play in any conditions, even on the road.

Somewhat unusual is the concept in which the original set of the designer is stored in a rather large vehicle. At Mega Bloks presented two such sets - with a fire truck and a truck.

In fact, the child receives two different types of toys at once, one of which is transport, and the second - the designer. In this case, the constructor in such sets is usually quite primitive, most often it is a question of ordinary cubes, and sometimes - a simple block constructor. Nevertheless, it is placed in the body quite a lot and the parts there are usually large, so the kids should be delighted.

As for transport, which in parallel plays the role of packaging for the elements of the designer, it itself is of considerable value. Having unloaded the designer from the body, the child can transport any objects in it, and even before reaching a certain weight, he can even ride there himself! As for the fire truck, it is completely equipped with various "special effects", for example, sound and light signals.

As a rule, at this age, children already have favorite characters, because most of the designers of the brand for preschoolers are based on various well-known cartoon series. The list of series includes, for example, “Chaggington” and “Smurfs”, “Dasha-traveler” and “Barbie”, “Sponge Bob” and “Minions”, “Spiderman” and “Cars”.

For children of this age, Mega Bloks even has one character who is not represented in any famous cartoon. This is Mike's concrete mixer. Apparently, the manufacturer decided that the construction equipment should also be presented in the arsenal of the child’s toys, but, not finding a match among the famous characters, decided to get out of the situation on its own.

All brand designers produced for preschoolers are block, that is, the parts in them are interconnected using a system of matching slots and spikes. Often, different manufacturers seek to create their own standard of products in order to encourage consumers to buy only their goods.

However, the creators of Mega Bloks treated consumers more honestly, making the spikes and grooves of their parts compatible with most similar preschool sets for the smallest, but released Lego.

A significant part of the Mega Bloks sets is designed for children of primary and secondary school age. Such children are already ready to collect even complex handicrafts, and in some cases they like the assembly process even more than the toy itself.

For this reason, each such set is completed with a large number of relatively small parts, which allows you to spend a long time for the assembly. At the same time, the hobbies of children of this age are becoming more diverse and require the maximum credibility of the assembled models.

It should be recognized a clear bias in the interests of the boys. Many sets imitate characters from computer games, "shooters", for example, Call of Duty or Halo, there is a series based on the strategy of Warcraft. Of the more realistic sets, imitating the technique, it is necessary to distinguish "Sport cars" and "Military transport". Of course, these topics may be interesting for some girls, but in general, the boy should like more.

As for the young representatives of the fair sex, for them the choice is much smaller: from the mass and popular series, one can only distinguish the famous designer based on the animated series Monster High.

Separately among all the Mega Bloks sets for schoolchildren is the magnetic constructor. This series even received a completely separate name - Magnext, since such a set is very different from all the others, mainly block designers of Mega Bloks.

Magnetic designers praise the fact that they do not limit the child at all, without even forcing him to pay attention to the location of the grooves and spikes, so the company in question simply could not pass by such an interesting developing concept.

The company's products of this level of success simply cannot be characterized from the worst, because from the figures it turns out that consumers have already voted with their own money in favor of this brand. One of the main advantages of designers Mega Bloks is the high strength and durability of such a toy, making it an excellent choice for children, and the safety of the material only increases the demand for the product.

For all its similarity with Lego, Mega Bloks has one distinct advantage - this company has a lot of rights to fictional characters, therefore, it can with enviable regularity pamper its fans with new and new plastic copies of their favorite cartoon characters.

However, compared to the same Lego, Mega Bloks parts are less durable.In addition, Lego, without being tied to well-known characters, copes much better with imitating various situations from everyday life. Mega Bloks is released much further from Russia than its main competitor, which affects the cost, forcing many consumers to opt for another designer.

The fact that you can build from the constructor Mega Bloks, see the following video.